Extensively worked with the top brands in pharmaceutical companies such as HUMANA, GENENTECH, and NOVARTIS. Presenting here a few use cases of branded vs. generic medications workflow
Click on these tabs (UX Phases) to understand the roles and activities I performed during each phase
Case Study of Humana Project
UX Design
Evangelize UX first and foremost. How users will interact with interfaces.
The design phase includes:
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Problem Statement
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Information Architecture
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Navigation / Sitemap / Screenflow
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Layout Breakpoints (Mobile/Desktop)
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Sketches / Wireframes / Annotations
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Conditional Scenarios
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Visual Designs
Brainstorming
Whiteboarding
Paper Sketches
Mural Board
Collaborative Work Sessions
Check-points
Ideations
Usecase 01 Cost savings by switching to Generic Medications
Testing and Improvement
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Based on the user feedback, they liked the notifications and alerts popping up in a timely manner
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The users loved the order tracking which gives stronger connectivity, care, and empathy
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Downside - Some prescriptions cannot be replaced without a doctor's approval. In this case, the system has to add one more loop for getting approval from the doctor
Usecase 02 Cost savings by switching to a new Pharmacy
Testing and Improvement
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Based on the user feedback, they liked the notifications and alerts popping up in a timely manner
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Most users (seniors) loved saving ideas even though switching pharmacies
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List of pharmacies with Rx costs shown with the pin location and distance (milage) so user can conveniently pick his/her preferred one
Design System, Style Guide, and Branding Guidelines
