Extensively worked with the top brands in pharmaceutical companies such as HUMANA, GENENTECH, and NOVARTIS. Presenting here a few use cases of branded vs. generic medications workflow
Click on these tabs (UX Phases) to understand the roles and activities I performed during each phase
Case Study of Humana Project
Take all of the information gathered in the discovery and research phases and start to plan out how we'll meet those needs
Lean UX Agile Methodologies Team
UX Stories UX Task List and Priorities
Deliverables Timeline Client Demos
Feedback and Iterations Sign-offs
UX Planning
Business Context Diagram (BCD)
We designed the Business Context Diagram for the future state and identified the number of use cases and screen templates associated with the MVP. We then prioritized the sequential orders of key use cases to work on the coming 5 sprints.
We also identified the UX team, mainly 4 headcounts including myself as a lead UX Specialist followed by 2 UX designers and 1 Visual Designer, especially for the coming 5 sprints.
Key Use-cases planned for the future state - R1
01
Cost savings by switching to Generic Medications
02
Cost savings by switching
a Pharmacy
03
Pre Effective Period of Prescription Drug Program
04
Refill by Humana Pharmacy Mail Order
We adopted a Lean UX Planning Approach
01
Using assumptions and hypothesis to map outcomes
02
After forming a hypothesis, design solutions
03
Creating a minimalistic product with necessary features (MVP)
04
Improving through feedback and moving in the right direction
