Extensively worked with the top brands in pharmaceutical companies such as HUMANA, GENENTECH, and NOVARTIS. Presenting here a few use cases of branded vs. generic medications workflow
Click on these tabs (UX Phases) to understand the roles and activities I performed during each phase
Case Study of Humana Project
We conducted a Co-Designing Experience with participants
Those engaging with PDPs share stories of disjoined, inconsistent and "disenchanted" service experiences
Those engaging with PDPs share stories of disjoined, inconsistent and "disenchanted" service experiences
Competitor Studies
Participants value Simple, and
easy-to-navigate experiences
Bottomline
Conclusion Summary of Research Phase
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Ensure that design principles are defined by customers and scaled across all digital touchpoints
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Text is easy to read across a variety of screens, and context with visual challenges
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Navigation steps and descriptions offer a clear path to success
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Language is simple, not loaded with jargon or technical terms
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Care and reassurance build transparency and trust
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Reduce or hide the number of steps, autofill and build feedback loops to reinforce success
