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Screen Flows, Application Mapping, Sitemaps, Navigation
Screen Flows, Sitemaps, Navigation
A map that displays all the touchpoints of the consumer with a brand, as well as the key internal processes involved in it. Useful to visualize the path followed by consumers across multiple channels and how you could improve the flow.
Screen Flows, Sitemaps, Navigation
A diagram that explores the multiple (sometimes invisible) steps taken by consumers as they engage with the service. Allows designers to frame the consumer’s motivations and needs in each step of the journey, creating design solutions that are appropriate for each.
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