top of page
User Personas and Journeys
User Personas
The purpose of personas is to create reliable and realistic representations of a key audience segments for reference. These representations are based on qualitative and some quantitative user research and web analytics.
User Personas
• Represent a major user group for a website
• Express and focus on the major needs
• Give a clear picture of the user's expectations
• Aid in uncovering universal features and Functions
• Describe real people with backgrounds, goals
User Journey
User journeys are the step by step journey that a user takes to reach their goal. This journey will often consist of a number of website pages and decision points that carry the user from one step to another.
User Journey
The user journey is used to map out the current journey a typical user might take to reach their goal. This journey is then redesigned to form an ‘ideal’ user journey free from frustration.
User Journey
The output is traditionally a flow diagram demonstrating each page and decision point throughout the entire process.
bottom of page